Leadership, Elevated
Carson Tate—a renowned C-suite advisor and executive coach—partnered with us to refresh her brand and digital presence while creating a suite of versatile tools to support her expanding work with private equity, venture capital, and Fortune 500 organizations.
The goal was to evolve Carson’s visual identity and create engaging, functional assets that would elevate her leadership workshops, coaching sessions, and thought leadership content. This wasn’t a one-time project—it was the start of a long-term collaboration designed to support her growing impact and influence.
Refreshing a Brand That Inspires Confidence
We revitalized Carson’s visual identity to reflect her blend of approachability, authority, and results-driven insight. The updated design system brought clarity and sophistication to her brand—ensuring it resonated with both C-suite executives and organizational teams. From her website to every piece of client-facing collateral, we maintained a balance of professionalism and warmth that mirrors her coaching style.
Equipping for Growth
Building on the refreshed brand, we created a comprehensive suite of workshop materials, presentations, templates, and interactive PDFs tailored to Carson’s training and consulting work. These assets were designed for flexibility and engagement across in-person and virtual settings. We also launched a streamlined, content-rich website that amplified Carson’s thought leadership and provided an accessible gateway for her expanding client base.
"Oh I’m not smiles, I’m huge grins!!! I could not be happier with the look and feel of my new brand and website!"
