Incremental Reimagined
Incremental approached us with a clear but ambitious objective: to modernize and unify their brand. As a forward-thinking organization at the intersection of technology and growth strategy, their existing branding no longer reflected the sophistication and momentum of their business.
They needed a full refresh—starting with a new visual identity and extending to their website, sales pitch decks, and a range of marketing and social assets. The goal wasn’t just to look better. It was to express their core values of actionability, intelligence, and approachability in a way that would resonate with clients, partners, and their broader audience.
In short, they wanted a brand that looked the part and performed the part.
Crafting a Distinctive, Actionable Brand
We began by immersing ourselves in Incremental’s business, audience, and growth goals. Through collaborative workshops and stakeholder interviews, we identified three pillars to guide the brand refresh: distinctiveness to stand out in the market, clarity to communicate complex solutions simply, and momentum to reflect their forward-thinking mission.
This informed a comprehensive visual identity overhaul — modernizing the logo, introducing a bold yet approachable color palette, and creating flexible typography standards. The new identity struck a balance between professionalism and warmth, designed to resonate across digital and physical touchpoints.
Building a High-Impact Digital Experience
With the refreshed identity in place, we turned our attention to the website — the cornerstone of Incremental’s brand presence. We designed a clean, modern user experience emphasizing intuitive navigation, engaging content hierarchy, and dynamic visual elements that showcased the company’s services and insights.
Our team built the site in Webflow, enabling not just stunning visuals but also flexibility and scalability for the Incremental team to manage content in-house. We also redesigned core sales materials, including pitch decks and marketing assets, ensuring consistency and impact across every client interaction.
“It took a village and the team has been blown away by all your hard work. The brand refresh and the website have been hugely impactful and we continue to get positive feedback on both.”
